Rachel is a Shareholder, Director of Financial Planning and Senior Financial Planner at RTD Financial. She is passionate about providing her clients with comprehensive, unbiased advice and seeks to help them fulfill their dreams by merging their money and values. She enjoys working with single women, serving as both their thinking partner and advocate.
Rachel graduated Magna Cum Laude from Virginia Tech with a Bachelor of Science degree in Finance. She is a CERTIFIED FINANCIAL PLANNER™ professional and obtained a Masters in Taxation from Villanova University’s Charles Widger School of Law. In 2016, Rachel was named one of InvestmentNews’ “40 Under 40”. In 2018 she was named one of “Ten Young Advisors to Watch” by Financial Advisor Magazine and was awarded “Rising Star” by InvestmentNews’ Women to Watch. A thought leader in her profession, Rachel has been quoted in InvestmentNews and published in the Journal of Financial Planning.
Rachel is an active member of the Financial Planning Association, and formerly served as NexGen National President. She was instrumental in forming a NexGen community within the Philadelphia Tri-State Area, where she served as the local Director for three years. In addition to her leadership within the industry, Rachel is passionate about increasing financial literacy within her community. She taught a twelve-week pro bono financial education class to survivors of domestic abuse and volunteers with Invest in Girls, teaching high school sophomores important concepts related to budgeting and personal finance.
Rachel lives in Fairmount with her husband, Sean, daughter, Audrey, and dog, Lane. She plays women’s Ice Hockey for the Philadelphia Freeze, and enjoys spending time with family and exploring Philadelphia’s restaurant scene.
Getting to know Rachel
What do you enjoy most about working at RTD?
Our clients! I really enjoy the relationships we’ve built with our clients. Our partnership results in spirited collaboration, working towards a common goal. We’re genuinely invested in our clients’ success; it’s so rewarding to celebrate their accomplishments and see them living out their best lives.
What makes you good at what you do?
Above all else, I think my caring nature and passion for helping others is what makes me a great financial planner. I strive to develop meaningful relationships with my clients based on trust and shared respect, providing compassionate guidance when it matters most
What’s the best piece of advice you’ve received?
Get comfortable being uncomfortable! I’m always trying to push myself outside my comfort zone. I have high expectations for myself; personal growth is very important to me!
What professional accomplishment are you most proud of?
While serving as NexGen President, I led a taskforce to plan our annual conference, NexGen Gathering, in Naperville, IL. I’d previously attended the conference and it had a tremendous impact on my career; I was thrilled to recreate the special experience for over 140 attendees.
What did you want to be when you were growing up?
Growing up, I wanted to be a Veterinarian. My first job was actually at PetSmart. In high school, I had aspirations of becoming a race car driver, as evidenced by a few speeding tickets. While I think financial planning suits me, I still love dogs and fast cars!
What’s the most exciting vacation you’ve taken?
In 2019, my husband and I took a trip with our close friends to Sedona, the Grand Canyon and Zion. We each rented a CamperVan and set off for a week-long adventure through Arizona and Utah. The hikes and scenery were incredible, and oddly enough, living out of a van for a week wasn’t too bad either!
Professional Designations & Memberships
Preparing Financially for the Birth of a Child
Whether you’re pregnant, a new parent, or simply considering starting a family, there’s much to consider when planning for the arrival of a new baby. It’s no secret that kids are expensive, but with a little planning, you can feel confident and prepared for this big adventure! We’ve identified a few considerations below, broken out […]
Webinar: Maximizing the Post-Tax Value of your Inheritance Following the SECURE Act
Overview Rachel Moran and Brent Zackon discuss changes in the distribution of IRAs inherited by non-spouse beneficiaries following the SECURE Act and present a case study designed to demonstrate the impact of utilizing Roth Conversions to increase a beneficiaries’ post-tax inheritance. Watch this webinar if you’re interested in learning about the following: The impact of […]
The RTD Financial Charitable Fund
After formally declaring Corporate Social Responsibility (CSR) as one of our firm’s esteemed Core Values, we decided it was only appropriate to establish a Donor Advised Fund, using a portion of our profits to direct funds to worthy organizations. We established the RTD Financial Charitable Fund to make a meaningful impact in our communities through […]